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Hotel F&B™ | For Hotel, Resort, and Casino Food & Beverage Operations  
 
Hotel Cuisine & Menus
November 16, 2011
 
 
 
 
 
 
 
 
  With Menus
 
Red Dog Tavern adds revenue while preserving hotel’s prestigious fine dining and unusual history.

By Michael Costa

In this era of F&B casualization, many hotels have transformed their fine dining restaurants into laid-back, lower-priced venues in order to maintain customer traffic. One place that hasn’t happened, however, is the Madison Hotel in Morristown, New Jersey, about 40 miles west of New York City. Their white tablecloth Rod’s Steak & Seafood Grille is a 60-year-old institution, receiving steady patronage from locals and corporate clientele.

Until recently, Rod’s was the only restaurant at the 186-room property, so in-house guests looking for something less expensive would often venture offsite—taking their dollars with them. Locals seeking the same would bypass the Madison completely. (click to read more and view menu)

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